The alarm you can't snooze
Stop losing your mornings to snooze. Wake up when you said you would.

30-day guarantee · Made by hand in the UK
It rings until you're up. That's the whole product.
The problem
It's not that you're lazy. Your alarm is just badly designed.
Snoozing is too easy
You can silence a normal alarm with one thumb, half-asleep, without opening your eyes. Your brain learns: alarm = quick tap, back to sleep.
Your phone hijacks your half-asleep brain
The moment you grab your phone to stop the alarm, you see messages and notifications. One thing turns into 20 minutes of scrolling in bed.
No friction, no state change
You turn off a normal alarm without leaving the duvet. No movement, no light, no real wake-up signal. Staying in bed is the path of least resistance.
I tried that too
Phone on the dresser. Alarm across the room. I'd walk four steps, turn it off, and be back under the duvet in eleven seconds.
Distance isn't friction. Momentum is. GetUp doesn't stop until you've tapped the checkpoint — and you decide where that lives. By the coffee machine. Outside the shower. Wherever your day actually starts.
By the time it stops, starting the day is the path of least resistance.
How it works
Three steps

Set it
Setup your alarm
Open the GetUp app, set your alarm, and pair it to your brick in seconds.

Stick it
Place your brick
Put it where your day actually starts — the coffee machine, the bathroom, the kettle. The alarm walks you into the room where staying up is easier than going back.

Scan it
Walk to it. Only then does it stop.
When your alarm goes off, it rings until you physically get up and tap your phone on the brick. Starting your day 5 steps ahead.
The app
It's not just a brick




- Streaks that make skipping a decision, not an accident
- Time-to-scan — how long you really take to get up
- App blocking after the alarm, so no scrolling back to bed
- Lock it in the night before. Turn it off only when you're actually awake — not at 2am.
- Included free, forever. No subscription.
of surveyed GetUp users never went back to bed after scanning their WakePoint.

GetUp WakePoint
- 30-day "actually helps you wake up" guarantee
- Lifetime app access — no subscription, ever
- 1,500+ people already up on time
Ships from the UK in 2–3 working days
What people are saying...
Such a great product! I placed mine on my fridge next to a photo of my son — it's really helped me build momentum again.
Great idea. I'm so much more productive in the mornings — haven't gone back to bed once. I always used to hit the snooze button!
It's really working for me, and Harry responds to every query too. Would absolutely recommend.
I've gotten up every day since I started 3 weeks ago. My mornings are a lot less rushed and I'm making more use of my day.
Day 5 and having to get out of bed to a physical checkpoint to turn off the alarm is working brilliantly. No more nodding off after it ends.
Been using this just over a week and I'm up and out of bed every morning dead on time. Simple to use and does exactly what it says.
Really helps keep me in a routine. My husband has now connected it to his phone too!
Honestly didn't think this would work, but here I am 2 weeks later still getting up on the first alarm.
Best thing I've bought in a while. My girlfriend can't believe I'm actually getting out of bed.
It's annoying… which is exactly why it works.
Such a basic idea but I can't believe nobody thought of it before.
I've tried maths alarms and QR-code alarms. This is miles better.
My screen time in the mornings has gone down loads because I'm actually awake.
Loving it so far — day 12 and still no snoozing.
I've got ADHD and this has genuinely helped me.
I've actually started eating breakfast before work again 😂
Life changing. No longer 5 snooze alarms then a rush to work — a much more pleasant pace now. Worked from day 1.
I cannot recommend this enough! I've used the app since February and it's changed my mornings — and it keeps improving.
When my order arrived it didn't work, but customer service was great — I'm now 7 days in and haven't snoozed!
Great product, great idea — fab for a first version!
THE COMPARISON
Why not just…
We make all of it.
GetUp started in my uni room in Exeter. It's now a small team in Norfolk — and we make the whole thing ourselves. We design, build and test the app. We print, assemble and pack every WakePoint by hand. No white-label gadget, no outsourced support. When something goes wrong, you email us and a real person answers.
— Harry, founderFAQs
Questions, answered
Why not just put my phone across the room?
Honestly, it's a decent first step — and it's where I started. The problem is that "phone on the dresser" still has an off button two feet from itself. You walk over, tap dismiss, and your warm bed is six feet away. Most people end up back under the duvet within a minute.
What GetUp actually changes is that it separates the alarm from the off button. The phone keeps ringing wherever you keep it — the off switch lives across the room, inside your checkpoint. So you can stick the brick where your day actually starts: bathroom sink, kitchen counter, gym kit, outside the bedroom. By the time you've turned the alarm off, you're already standing in the place that gets your morning moving.
Does it work for heavy sleepers?
It's built for them. Most alarms ring for 30 seconds and silence themselves — heavy sleepers can sleep right through that. GetUp doesn't stop. It plays through silent mode, through Do Not Disturb, full volume, until you scan the brick. There's nothing to outlast.
If you need even more protection, we have a selection of extra loud alarms which fire even louder than the apple ones!
Will it wake my roommates?
This is one of the things GetUp actually solves. Because the noise-maker (your phone) is separated from the off button (the brick), you can keep the phone right next to your head on a low volume — loud enough to wake you, quiet enough not to wake the whole house. The brick takes the alarm off, not the volume.
If you've got an Apple Watch, you can take it further: set a vibration-only alarm on the watch, no sound at all. Wrist buzzes, you get up, you scan the brick. Nobody else knows it happened.
Do I need a specific phone?
GetUp works on both iOS and Android — you just need a phone with NFC.
- iOS: iPhone 11 or newer, running iOS 26 or above.
- Android: any NFC-capable phone running Android 8.0 or above.