Creator guide

Worth a look

A couple that have worked

Not a brief. Just the two that have sold the most, so you can see the shape of it.

The product

Key features

The newer ones are worth putting on camera. Nobody has filmed them yet.

• NewStreaks and wake stats. Days up on time, average time to scan, how long you've kept it going.
• NewSocial blocking. The app can lock your social apps for a set time after the alarm, so you don't get back into bed with your phone.
• NewUninstall prevention. The app can stop itself being deleted. People find this funnier than I expected.
• Rings through silent, Do Not Disturb and Focus. Turning the volume down mid alarm won't silence it.
• Up to 5 bricks. Random mode means you don't know which one it'll be until it rings.
• Share a brick. More than one person can pair to the same brick, on iPhone or Android. One in the kitchen wakes the whole flat, and everyone still has to walk to it.
• Emergency Stop. A few get out tokens for genuine emergencies. If someone asks in the comments, be straight about it.

The product

How it works

In case someone asks in the comments.

Pair

Tap your phone on the brick once. That's setup. No wifi, no bluetooth, no account.

Place

Stick it wherever you want your day to start. Magnetic back, or sit it on a shelf.

Set

Set your alarm in the app like any other alarm.

Scan

When it rings, the only thing that stops it is scanning your brick.

The brick

40 x 40 x 7mm, charcoal, water resistant, magnetic. No battery, no charging, ever. Printed and packed by hand in Norfolk.

Before you roll

Two things that'll save your take

Both learned the hard way.